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CONTENT MARKETING CONSULTANT

CONTENT MARKETING – SO GEHT’S RICHTIG

SEO kann nur mit richtig gutem Content funktionieren. Deshalb steht er im Herzen Ihres Marketings. Als Berater habe ich in den letzten 12 Jahren viel im Content Marketing gearbeitet und habe selbst gesehen, wie Marken ihren Traffic und ihren Umsatz durch effektive Content-Strategie verbessert haben.

Wenn Sie nach jemandem suchen, der Daten und Kreativität verbindet und eine erfolgreiche Marketing-Kampagne entwickelt und umsetzt, dann buchen Sie jetzt Ihr kostenfreies Erstgespräch.

- CONTENT MARKETING SERVICES - 

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CONTENT STRATEGIE

Viele Firmen schreiben direkt drauf los, ohne zu überlegen, für wen sie schreiben, wie sie schreiben sollten und wie sie den Erfolg messen können. Eine Strategie bringt das alles zusammen und gibt Ihnen und Ihrem Marketing-Team eine klare Richtung.

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CONTENT KREATION

Wenn Sie für die Erstellung effektiver Inhalte keine Zeit oder kein Team haben, dann machen Sie sich keine Sorgen. Ich habe schon Dutzende an erfolgreichen Kampagnen geliefert. Seien Sie sicher, dass die Inhalte auf Ihrer Website passend und pünktlich geliefert sein werden.

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CONTENT ANALYSE

Die Frage aller Fragen: Was haben die Inhalte tatsächlich gebracht? Die Analyse zeigt den ROI Ihrer Marketing-Investition. Zudem gibt sie Ihnen Vorschläge dazu, wie Sie Ihre Performance verbessern könnten, sowohl im Bezug auf die Inhalte als auch darauf, wie Sie sie erstellen.

Tierney Fox of Fox Collective

“Dan is able to demystify the sometimes complex (and ever-changing) 'dark art' of digital marketing in to relevant commercial take-outs for all stakeholders. He’s accountable, commercial and adaptable, and I’ve introduced him to many of my clients who love his pragmatism and results. Put succinctly, Dan is the guru you want in your team. I’m so pleased he’s in mine."

Tierney Fox - Founder of Fox Collective

- CONTENT MARKETING FAQs - 

  • HOW WILL CONTENT MARKETING BENEFIT MY BRAND?
    Incorporating content marketing into your marketing mix brings 3 key advantages: First, each piece of content has the capacity to rank bringing you extra traffic. Second, adding relevant content demonstrates your expertise showing to Google that you are an authority – helping other pages across your website to rank. Thirdly, people will link to your content, if it’s good, helping your website to gain more authority allowing it to rank more highly for more competitive search terms.
  • WHO CREATES OUR CONTENT?
    As I’m not a copywriter any content marketing collateral is completed by a small number of close and trusted copywriters who I have used over the years. Meanwhile, the strategy and direction of a content marketing campaign starts and ends with me.
  • HOW QUICKLY CAN WE SEE RESULTS?
    Most brands typically approach content marketing as part of their marketing strategy that can be counted in years not months. So, content marketing is a long term investment before you will start to see results. This is because adding more and more content tends to have a cumulative effect on a site so the more content that is added the bigger the impact.
  • DO YOU GUARANTEE RESULTS?
    No. There are too many variables outside of my control to guarantee you results. However, alongside any content marketing campaigns which are launched I set up tracking and reporting so you can have a clear overview of the impact of the content that is produced.
  • CAN WE WRITE THE CONTENT OURSELVES?
    Any content I manage is always completed by professional copywriters. These are people who have spent decades writing carefully crafted copy which aligns to both your brand tone of voice and Google guidelines. While we work closely with you and your internal teams to draw out your insights and expertise the actual work is always completed externally.
  • DO YOU OFFER CREATIVE CONTENT CAMPAIGNS?
    The type of content marketing I offer is purely written in nature and doesn’t extend to skills like videography and photography. If you do require these because you’re looking to include the content in wider marketing then I’m happy to introduce you to partners in these industries.
  • HOW LONG DO YOU WORK WITH CLIENTS FOR?
    Most of my clients work me on long term engagements. Some of my clients have already involved me for over 3 years in their marketing.
Richard Lee - Founder of Plankbridge Shepherd's Huts

“Dan offers an experienced and incredibly honest, reliable service. He clearly understands the finer details when it comes to the technical stuff and SEO, which means he is a significant string to your business bow. A safe pair of hands if ever there was one.”

Richard Lee - Founder of Plankbridge

LUST ZU QUATSCHEN?

Wenn auch Sie Content Marketing für Ihre Marke nutzen möchten, dann melden Sie sich gern.

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