SEO-AUDITS

If you want to maintain as much of your organic traffic and visibility as possible then it's always worth carrying out an SEO website migration.

There are certain circumstances where a SEO migration is not needed because the technology used can automate part of the process, however, this is very rare.

Please contact me and I can advise whether or not a SEO migration is needed.

The price of a SEO website migration will vary hugely. However, the minimum price paid for involving myself is £950+VAT.

Website migrations vary in their complexity including.

• What CMS/Platform you are moving from

• What CMS/Platform you are moving to

• If the brand is retaining the same domain name

• How many URLs are hosted on the domain

• If there are content changes alongside URL changes

• How reliant a brand is on organic traffic for their sales

Please contact me and I can provide a no-obligation quote for how much a SEO website migration would be.

SEO Website Migrations typically have 4 stages to them meaning you should look at hiring a migration consultant at least 3 months before your website is due to go live:

• Stage 1: To prep a migration: You will 6-8 weeks before a website goes live

• Stage 2: To implement a migration: 1-2 days are needed immediately after the website goes live

• Stage 3: For Google to start seeing changes: You will time time to monitor the first few days after the website goes live

• Stage 4: To see the SEO impact of the migration: You will need to monitor the website anywhere from a few days to a few months after the website goes live.

The most common changes in a business which require an SEO website migration are often:

• Moving to a website new CMS

• Moving your website a new domain name

• Business acquisition that requires merging 2 websites into one

• Business separation that requires means splitting 1 website into 2

• Transferring a subdomain to a sub-folder

Migrating a website is always a risky manoeuvre. While migrations often have to happen as part of a wider business decisions, something as relatively simple as changing domain name alters thousands of signals which Google uses to determine where and how a website should rank.

The focus of a SEO website migration is to ensure, as much as possible, the continuation of what traffic, rankings and conversions are already happening before a website switchover took place.

Therefore, an increase in traffic is by no means guaranteed.

As it will take time for Google to fully review all the changes on a website it is quite common to see a dip in performance even when a successful website migration has been carried out. This can last from a few weeks to several months due to a variety of factors including the size of the website, the content migrated and the technology the website is built on - to name a few.

Working with someone such as myself on your SEO migration means your business is fully aware of the risks of migrating. This allows you to prepare backup marketing plans should organic sales or leads drop below target during this period.