CONTENT MARKETING CONSULTANT
CONTENT MARKETING DONE RIGHT
Great content is what fuels effective SEO. So, it always sits at the core of your brand marketing. As a consultant heavily involved in content marketing during the past 13 years I’ve seen how brands can increase their traffic and sales through effective content strategy.
So, if you need someone who can combine data and creativity to development and implement a successful content marketing campaign then get in touch to book a free introductory call.
- CONTENT MARKETING SERVICES -
So many organisations embark on creating content without first asking who it's for, how it should be made or how its success can be measured. Content strategy brings all that together to give you a clear direction of the path your marketing team should take.
If you don’t have the time or skills in-house to create the content needed to rank I’ve successfully delivered dozens of campaigns over the years. You can be sure that the content that’s uploaded to your website is going to be both on time and on brief.
What has your content actually delivered? Analysis projects calculate the actual ROI of your marketing investment. Plus, it gives guidance on what else you should be doing to improve performance; both with the content itself and how you’re producing it.
“Dan is able to demystify the sometimes complex (and ever-changing) 'dark art' of digital marketing in to relevant commercial take-outs for all stakeholders. He’s accountable, commercial and adaptable, and I’ve introduced him to many of my clients who love his pragmatism and results. Put succinctly, Dan is the guru you want in your team. I’m so pleased he’s in mine."
Tierney Fox - Founder of Fox Collective
- CONTENT MARKETING QUESTIONS -
HOW WILL CONTENT MARKETING BENEFIT MY BRAND?Incorporating content marketing into your marketing mix brings 3 key advantages: First, each piece of content has the capacity to rank bringing you extra traffic. Second, adding relevant content demonstrates your expertise showing to Google that you are an authority – helping other pages across your website to rank. Thirdly, people will link to your content, if it’s good, helping your website to gain more authority allowing it to rank more highly for more competitive search terms.
WHO CREATES OUR CONTENT?As I’m not a copywriter any content marketing collateral is completed by a small number of close and trusted copywriters who I have used over the years. Meanwhile, the strategy and direction of a content marketing campaign starts and ends with me.
HOW QUICKLY CAN WE SEE RESULTS?Most brands typically approach content marketing as part of their marketing strategy that can be counted in years not months. So, content marketing is a long term investment before you will start to see results. This is because adding more and more content tends to have a cumulative effect on a site so the more content that is added the bigger the impact.
DO YOU GUARANTEE RESULTS?No. There are too many variables outside of my control to guarantee you results. However, alongside any content marketing campaigns which are launched I set up tracking and reporting so you can have a clear overview of the impact of the content that is produced.
CAN WE WRITE THE CONTENT OURSELVES?Any content I manage is always completed by professional copywriters. These are people who have spent decades writing carefully crafted copy which aligns to both your brand tone of voice and Google guidelines. While we work closely with you and your internal teams to draw out your insights and expertise the actual work is always completed externally.
DO YOU OFFER CREATIVE CONTENT CAMPAIGNS?The type of content marketing I offer is purely written in nature and doesn’t extend to skills like videography and photography. If you do require these because you’re looking to include the content in wider marketing then I’m happy to introduce you to partners in these industries.
HOW LONG DO YOU WORK WITH CLIENTS FOR?Most of my clients work me on long term engagements. Some of my clients have already involved me for over 3 years in their marketing.
“Dan offers an experienced and incredibly honest, reliable service. He clearly understands the finer details when it comes to the technical stuff and SEO, which means he is a significant string to your business bow. A safe pair of hands if ever there was one.”
Richard Lee - Founder of Plankbridge
GET IN TOUCH
If you want to see how content marketing can help your brand then let’s talk..