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SEO CONSULTANCY

​For 12 years I’ve been working with brands to increase their website traffic. Here’s how my SEO consultancy services can help you and your team.

SEO CONSULTANCY DONE RIGHT

Do you need an external expert? A fresh pair of eyes? Someone who can work out what needs to happen with your SEO and how it fits into your wider marketing? Hiring me as your SEO consultant provides just that.

Get immediate access to 13 years of SEO experience and we’ll work out where your brand is, where you want to get it to and how we’re going to get there.

My goal is to provide you with clear, actionable advice that will make a difference to your website’s traffic and to your brands bottom line.

- WHAT SEO CONSULTANCY INVOLVES - 

My role in working with you is to give you skills, tools and confidence for you to take your SEO to the next level. To achieve that we’ll work across three core areas:

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PLANNING

Reviewing your past performance and working out what we need to do to reach your business goals.

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GROWTH

Working with your teams to oversee site improvements while monitoring the SEO performance of your website.

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FORECASTING

Planning your future SEO performance as your website evolves and adapts over time.

Harry Elliot of Lifestory

“Having worked with Dan in two different capacities at two organisations, his personability and his delivering of technical information in an easy to understand, non-jargon way is invaluable and makes everyone's life easy! In both businesses I have worked with Dan, tangible SEO improvements were impressive and relatively quickly won.”

Harry Elliot - Group Marketing Manager at Lifestory

- THE PROCESS -

  • HOW WILL CONTENT MARKETING BENEFIT MY BRAND?
    Incorporating content marketing into your marketing mix brings 3 key advantages: First, each piece of content has the capacity to rank bringing you extra traffic. Second, adding relevant content demonstrates your expertise showing to Google that you are an authority – helping other pages across your website to rank. Thirdly, people will link to your content, if it’s good, helping your website to gain more authority allowing it to rank more highly for more competitive search terms.
  • WHO CREATES OUR CONTENT?
    As I’m not a copywriter any content marketing collateral is completed by a small number of close and trusted copywriters who I have used over the years. Meanwhile, the strategy and direction of a content marketing campaign starts and ends with me.
  • HOW QUICKLY CAN WE SEE RESULTS?
    Most brands typically approach content marketing as part of their marketing strategy that can be counted in years not months. So, content marketing is a long term investment before you will start to see results. This is because adding more and more content tends to have a cumulative effect on a site so the more content that is added the bigger the impact.
  • DO YOU GUARANTEE RESULTS?
    No. There are too many variables outside of my control to guarantee you results. However, alongside any content marketing campaigns which are launched I set up tracking and reporting so you can have a clear overview of the impact of the content that is produced.
  • CAN WE WRITE THE CONTENT OURSELVES?
    Any content I manage is always completed by professional copywriters. These are people who have spent decades writing carefully crafted copy which aligns to both your brand tone of voice and Google guidelines. While we work closely with you and your internal teams to draw out your insights and expertise the actual work is always completed externally.
  • DO YOU OFFER CREATIVE CONTENT CAMPAIGNS?
    The type of content marketing I offer is purely written in nature and doesn’t extend to skills like videography and photography. If you do require these because you’re looking to include the content in wider marketing then I’m happy to introduce you to partners in these industries.
  • HOW LONG DO YOU WORK WITH CLIENTS FOR?
    Most of my clients work me on long term engagements. Some of my clients have already involved me for over 3 years in their marketing.

During each of these three stages that we work through you’ll get a clear understanding of what we’re doing and why we’re doing it - all in a jargon free way you and your team can understand. Here’s the detail of what we will be covering:

Emma Hooton of Studio Hooton

“We have worked with Dan for a number of years and he has not only been a delight to work with, he has a talent for understanding the nuances of the business, our audience and brand. Dan is proactive, hard working and diligent and has added incredible value to our online offering.”

Emma Hooton - Design Director at Studio Hooton

- SEO CONSULTANCY QUESTIONS -

  • HOW WILL CONTENT MARKETING BENEFIT MY BRAND?
    Incorporating content marketing into your marketing mix brings 3 key advantages: First, each piece of content has the capacity to rank bringing you extra traffic. Second, adding relevant content demonstrates your expertise showing to Google that you are an authority – helping other pages across your website to rank. Thirdly, people will link to your content, if it’s good, helping your website to gain more authority allowing it to rank more highly for more competitive search terms.
  • WHO CREATES OUR CONTENT?
    As I’m not a copywriter any content marketing collateral is completed by a small number of close and trusted copywriters who I have used over the years. Meanwhile, the strategy and direction of a content marketing campaign starts and ends with me.
  • HOW QUICKLY CAN WE SEE RESULTS?
    Most brands typically approach content marketing as part of their marketing strategy that can be counted in years not months. So, content marketing is a long term investment before you will start to see results. This is because adding more and more content tends to have a cumulative effect on a site so the more content that is added the bigger the impact.
  • DO YOU GUARANTEE RESULTS?
    No. There are too many variables outside of my control to guarantee you results. However, alongside any content marketing campaigns which are launched I set up tracking and reporting so you can have a clear overview of the impact of the content that is produced.
  • CAN WE WRITE THE CONTENT OURSELVES?
    Any content I manage is always completed by professional copywriters. These are people who have spent decades writing carefully crafted copy which aligns to both your brand tone of voice and Google guidelines. While we work closely with you and your internal teams to draw out your insights and expertise the actual work is always completed externally.
  • DO YOU OFFER CREATIVE CONTENT CAMPAIGNS?
    The type of content marketing I offer is purely written in nature and doesn’t extend to skills like videography and photography. If you do require these because you’re looking to include the content in wider marketing then I’m happy to introduce you to partners in these industries.
  • HOW LONG DO YOU WORK WITH CLIENTS FOR?
    Most of my clients work me on long term engagements. Some of my clients have already involved me for over 3 years in their marketing.

BOOK AN INTRODUCTORY CALL

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